NEW IN: The SUPER LOVE Collection•
Posted on March 13 2019
SUPER LOVE -
noun; An overwhelming, all-encompassing love. A love greater than love. Inspired by scribbly hand-drawn typography and the sweet, honey-toned hues of the summer of love.
It's finally here! The collection I've been working on for months has finally arrived - in all it's colour-pop, warm pastel glory. SUPER LOVE is a collection of prints and paper goods that encompass the joy of pure, all-consuming love, inspired by soft, 60s colours and shapes, with a modern, ADS twist.
This collection felt like a big leap of experimentation - a little out of the comfort zone. I'd been wanting to play with simple, colourful typography for a while, and initially that was the aim of the By the Beach collection. Weirdly that ended up turning out super different, but it turns out all that was needed for this collection was a whole sketchbook's worth of experimentation with some blank pages and 3 or 4 markers to wear down to stumps!
This collection feels very different, but at the same time, still so inkeeping with the Annie Dornan Smith brand - I hope you'll think so too!
All the typography is hand drawn to create a wobbly, hand-drawn feel, inspired by the big, beautiful shapes of the 60s, before being cast in a perfect sunshine-soaked colourpalette. What else says "BIG LOVE" like something hand-rendered, paired with soft, warm, rainbow colours? The theme continues into cards with messages bursting with positivity, prints to fill your home with sweet sunshine and stationery to fill your day-to-day with kindness.
So What's New?
The collection features two gorgeous prints, and this time they're available in a multitude of sizes, perfect to slot a little sunshine into any gallery wall or cosy corner. Choose from A5, A4, A3 or A2.
There are 8 gorgeous new cards to choose from which really make the most of the hand drawn typography. As well as little messages of love, there are cards for those you miss, words of encouragement, as well as rounding out the Father's Day offering with a new card for fab dads.
New stationery arrivals to bring a little extra love to your day feature the new Cool to Be Kind journal (super-thick and perfect for mindfulness journaling). The new Weekly Planner Pad is a new addition to the Lists and Notes offering - helping to add a little loveliness whilst you organise your day, and goes hand-in-hand with the adorable Lovely Day Compliment Pencils.
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