Annie Dornan Smith - behind the scenes blog posts

In the Studio Blog

Learn more about my latest launches, get inspired with my styling ideas, or check out the latest news from the studio!

Shop the Christmas Collection!

Ding Dong (Merrily!)..

It’s Christmas calling! If we’re pals over on Instagram you might have noticed that a little while ago now I launched my Christmas collection, all ready for the upcoming season! I know it’s been a little while since, but I just felt like even I, obsessive Christmas Person Numero Uno, couldn’t post a Christmas themed blog post before Hallowe’en. (Oh, except for that one post, but that doesn’t count) So here we are! Christmas is live, I am in the full swing of the season and it’s more than soon enough to start tackling that shopping list and writing those cards. Let’s take a look at the collection as we so often do around here, and chat inspiration for Christmas 2018.

Let’s start with the returning favourites, the “Starry Skies” Merry and Bright and Brightly Shining galaxy inspired Christmas cards. These guys are back for a second year after their popularity last year. They started as a last minute festive brainwave (I am really into gold stars at the moment) and are returning again this year. They’re mostly the same dark, glossy, galaxy themed beauties, with pretty gold foil stars and lettering, but I sourced new, dark navy envelopes this time, and gave the product photography a serious facelift!

two scandinavian inspired christmas cards, laying on a pile of wrapping paper rolls

Next up, my scandi-inspired offering! I can’t resist a foliage themed pattern (it’s definitely a running theme through my work) and this design was part of an idea that also started it’s life last christmas. I whipped up a quick run of festive business cards to take with me to craft fairs using this hand painted pattern and I got so many requests to make them Christmas cards! Realistically though, I knew one run of emergency, last-minute Christmas card designs was probably enough for one year, and I tabled them to save until next year. This year they’re redesigned with the extra attention to detail needed for greetings cards and ready to buy as cards! They feature classic festive phrases - Deck the Halls and Have Yourself a Merry Little Christmas, surrounded with a scandinavian inspired array of natural, handpainted sprigs of foliage and a sprinkle of illustrated red berries.


two snowy-scened christmas cards laid out on a table with velvet ribbon and pretty pencils

Then for something completely, brand spanking new! I am always saving little snippets of ideas for future designs, and this year’s inspiration was of scandinavian, snow topped houses. They came out way differently than I imagined as a snowy christmas cabin, and a pretty little Christmas Cottage, but I am really happy with the final look!

I wanted to create that cosy, snow-laden, mulled wine by an open fire, back-in-time feel. They’re created from my illustrated originals, then I added some pretty, calligraphy lettering in luscious gold foil. I wanted them to feel almost poscard-like, a little touch of vintage about them, and I think they came out really cute!


christmas greetings strewn across a red tablecloth with a cup of tea and christmas cookies

What do you think of the collection? I really feel like I pushed the boat out this year, I hope you like it as much as I do. Check out the entire collection here!